Maine Real Estate License Practice Exam

What must be included in advertising placed by a licensee affiliated with an agency?

1. The real estate brokerage agency's trade name and contact information

2. The real estate brokerage agency's trade name and physical address

3. The licensee name and trade name of real estate brokerage agency

4. The licensee name, web site address and real estate brokerage agency office number

The correct answer is: The real estate brokerage agency's trade name and contact information

The requirement for advertising placed by a real estate licensee affiliated with an agency is that it must prominently feature the trade name and contact information of the real estate brokerage agency. This is aligned with the regulations set forth for ethical advertising practices in real estate, ensuring that consumers can easily identify and reach the brokerage responsible for the services being offered. Including the trade name maintains brand consistency and helps consumers to recognize the agency in the marketplace. Contact information is equally crucial, as it fosters transparent communication channels, allowing potential clients or interested parties to get in touch for further inquiries or assistance. While other options may include elements that could be beneficial to include in advertising, such as the licensee's name or physical address, the key regulatory requirement focuses on ensuring the agency's trade name and its contact information are clearly communicated. Providing this information protects both the consumers and the brokerage, ensuring that the advertisement aligns with legal requirements and industry standards.